In Nowadays exhibitions, no matter whatever the type of the exhibition theme might be, the exhibiting technologies and methods evolve into more and more high and professional, The booth design requirements from clients also become more and more various.
In exhibitions, we saw that many exhibitors planed some events in the live expo in order to attract the visitors, there are T stand show, singing and dancing plays, but the objectives of such could be misunderstood by the exhibitors company itself, they just cant tell clearly what the objective of this exhibition events will be, is it singly for attracting the audiences? or for product or brand promoting,, they commonly think that: these kind of event were aimed at attracting more visitors ahead for watching to bring the brand fame spreading and product promotion effect. This totally go wrong in that: if the theme of these event and plays didn’t fit the exhibition theme, then they just were meaningless art programs, they may managed to attract the people but cant help bring the final exhibition effect, so it resulted event management resource wasting, cause that generally people would think up the art show itself but cant remember where there ever been a performances in some exhibition booth area, not even to mention the name of the exhibitor company, the exhibition theme or something, the only memories after the expo in their mind could be the interesting art show itself, so what effect does this art show actually do bring?
The theme outlining should be done in an exhibition hall planning too, many subsequent job is based on this to operate to move the exhibition further on, but this cant be overdone to cover the main exhibition objective, the rule is: using some direct and simple inspirations applied in the exhibitions can make audiences remember it in their first sight, the vivid interesting design offer a platform for people to make information exchanging in time and space, exhibition hall planning tightened together the technology and time aspects in exhibition, outlined the time flow and feature of it, also the spirit and culture in them, and that is just what we want to reach.
Exhibition hall design content could move more closely toward interactive design, we wont cover too much duplicated statement on this because we formerly did that before, learners who want to dive into this can manually refer something to get it.
