A interesting thing we may encounter in exhibitions and found on a company exhibitors is that: after you finished attending a expo, you will find that there always several similarly designed booths belonging to different companies, but anyway,there could be ones that fresh your eye to make you unforgettable, and could easily attract many audiences ahead for visiting and inquires in it. This is just the what the difference between the traditional booth design and tailored made designed booth ones can show you . Next, we will list the advantages and disadvantages between the two.
traditional booth design, is template based booth designing style serials a booth design company developed for customer choosing, this types booth design has the advantages owning a very short design period(sometimes, a short logo modification is ok), a low cost manufacturing cost, quickness(the booth construction materials can be repeatedly reused again and again), so far in the internet that many booth design companies and exhibition manufacturers get involved in this template booth design business, the disadvantages is generally known that the exhibition booth design could be some bit dull, they showed disadvantages in that the booth design didn’t tightly go with the exhibition theme, so they cant perform well in promotion, in outlined whether the brand image aspects or the new product launching effect.
But tailored made booth design, is finished after deep investigation by professional booth design companies based on clients enterprise culture and products, cohered with the current exhibitor theme. This type of booth design possesses the advantages in that : it distinguishes from others in bringing more competitive marketing and interacting effect. And more complete exhibition functions, more tightness to fit customers requirements, the shortage is obvious too , because the design could take long(usually in a week’s time more or less), and cost much higher than commons(because the booth construction materials were first hand put into use, requires careful processing, to ensure good quality, so it cost much higher,longer)but the final effect and performance must contribute greatly to bring to win more benefits for an exhibition company.
The traditional template based booth design scheme, were suitable to exhibitor company who choose to exhibit for the first time who possessed little knowledge towards the expo, in more and more further, the tailored marketing strong ones must be welcomed by more exhibitor company, while the former will reduced to develop into what we can see nowadays: the standard booth, so , a prior knowledge about the whole trend to rely on a most fit booth is best the policy for an exhibitor company.
